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Marketing Partnerships
Micro
Reality racing is a proven traffic builder for your next promotion,
trade show, or fundraiser. Your return on investment is assured
because we get the audience involved and keep them involved.
Our speedway will "steal the show" every time, while your
group has a captive audience to promote your business. Take
us to your corporate event or race with us throughout the
year at dozens of top-notch festivals. Call us today at (847)
487-4500 to find out more or get a quote on your next event
by clicking
here.
Combine
the fastest growing sport with the hottest marketing trends.
| |
2005
Spending* |
Share
of Market |
| 2005
Total Marketing Forecast |
+5.7% |
$841.4
billion |
100% |
|
|
|
|
| Advertising |
+4.8 |
$190.2 |
23% |
| Direct
Marketing |
+5.0 |
$186.2 |
22% |
| Trade
Promotion |
+5.0 |
$160.2 |
19% |
| Consumer
Promotion |
+7.0 |
$126.0 |
15% |
| Event
Marketing |
+12.0 |
$93.5 |
11% |
| Public
Relations |
+2.0 |
$59.2 |
7% |
| Other |
+3.0 |
$26.2 |
3% |
| Source:
*Jack Myers Report, Media Village |
|
|
| Full
Article: http://www.mediavillage.com/jmr/2004/12/20/jmr-12-20-04/ |
| |
| "A
room full of games and pool tables at our sales event
and everyone wanted to race the cars. Booking these guys
for our next tradeshow was an easy decision."
David
Todd, VP, American Hotel Register
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| |
"NASCAR
fans remain fiercely devout and frighteningly informed
- as regards the nuances of their chosen sport, they are
the most sophisticated and knowledgeable in America and
nobody else is close."
GQ (Gentleman's Quarterly) |
| |
"The
National Association of Stock Car Auto Racing is challenging
NFL football, NBA basketball, NHL Hockey, figure skating
and golf for the title of hottest sport of the decade."
TV Guide |
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"Once
viewed as a regional attraction with marginal audience,
NASCAR racing is now the nation's fastest-growing spectator
sport…It's fans are devoted, not just to the races
and cars and the drivers, but also the companies whose
corporate logos adorn them."
The Washington Post |
| |
|
Source: Nascar
What Market are you
trying to reach?
The
total audience for motor sports is much bigger than
it's core group of diehard racing fans. J. Walter Thompson,
one of the world's largest and most prestigious advertising
agencies, conducted an in-depth national study of motor
sports fans' purchasing habits. The study revealed the
following facts:
-
71% of the total U.S. population is interested in
motor sports.
-
87% of motor sport fans travel, versus 78% of the
total U.S. population.
-
68% of the general consumer population in the U.S.
enjoys watching televised motor sports events.
-
Since 1990 NASCAR popularity has grown at a rate exceeding
all forms of sanctioned Sports Worldwide.
-
72% of the total U.S. population believes that motor
sport sponsors are leading companies in their fields.
NASCAR Demographics
-
Motorsports is outpacing all other sports in growth
of PAID attendance
- Attendance
at NASCAR events increases an average of 10% annually.
- Over
56 million adults in the U.S. have an interest in
Motorsports.
- The
average income of the NASCAR fan is $43,280 annually.
- 91%
of NASCAR fans are HS graduates and 41% have at least
some college education, or are college graduates.
- 74%
of NASCAR fans own two or more automobiles and own
their own homes.
Marketing
Partners are thrilled with the kind of response that
is being generated by the fans of NASCAR. Micro Reality
Stock Car Racing brings the excitement of motorsports,
specifically NASCAR, right to the fan. Participants
get a chance to be involved not only emotionally but
physically. Ours is not just any demographically appealing
audience. This is
an audience that RESPONDS!
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